Baukje has over twentyfive years of experience in a diversity of marketing disciplines and industries of which many in the dairy industry (consumer, hospitality and export) and in emerging economies. She assists international organisations with developing business models to create long term impact. Baukjes knowledge of production techniques, processes and logistics combined with an engineering mindset and her instinct for what can work (and what will be the weakest link) enables her to translate organisations abstract thoughts and ideas and connect those to (future) consumer needs.
Most impactful business models were in Ethiopia and Uganda where she developed strategies with young professionals to make local NGOs more sustainable. Her wish to support many more young people in emerging economies in realizing their professional dreams, resulted in an online kickstarter course for aspirational entrepreneurs to develop their initial idea towards a business.